So whats the Big Idea?

Think of the Affection Economy as a kind of revolution—but one rooted in heart, not just disruption. It’s about creating spaces where businesses and communities thrive together. It’s an opportunity for companies to grow by genuinely caring about their customers, employees, and the world around them. For individuals, it’s a chance to support companies and brands that reflect shared values, putting trust and purpose at the centre of every interaction. Imagine a world where companies don’t just sell products but build lasting relationships, where every transaction is an opportunity to make a positive impact.

And it’s not just the brands that are evolving—it’s all of us.

Today’s consumers are increasingly selective, choosing brands that align with their values. Whether it’s the coffee they sip in the morning, the cereal they buy at the store, the car they drive, or the vacation they plan, people are looking for businesses that champion sustainability, ethics, and social responsibility. This shift isn’t just about warm feelings (though we love those, too). It’s about creating measurable, meaningful change.

The Affection Economy is about more than business—it’s about community-building.

For companies, this means embracing human-centred design, standing for something, and creating resonating experiences. 

For individuals, it’s about supporting brands prioritising empathy, inclusivity, and purpose.

We’re here to help companies attract loyal customers and create sustainable, meaningful growth. But we’re also here to empower citizens to support businesses that reflect their values. When brands and people come together with a shared vision, we don’t just change the economy—we change the world.